Saturday, August 20, 2016

What Team USA's Olympics uniforms could tell us about Nike's impending NBA takeover

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When the NBA stars of Team USA take the court in Rio de Janeiro for Sunday's Olympics gold medal game against Serbia, they'll be wearing plastic bottles. Plastic bottles that have been steam-blasted, chopped into tiny pieces, melted, then turned into thread that is turned into yarn — but plastic bottles, nonetheless. 

The recycled material is made by Nike, which produces the U.S. Olympic Team's basketball uniforms. Next year, Nike becomes the NBA's official apparel provider, taking over the plum marketing perch from Adidas after striking an eight-year, $1 billion deal with the league last summer. When the 2017-18 season starts, Nike's famous logo will appear on NBA jerseys for the first time.  Read more...

More about Nba, Olympics, Nike, and Lifestyle
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