Tuesday, January 26, 2016

Inside Lamborghini's radical tech transformation

Maurizio Reggiani cocks his ear, listening as a $200,000 Lamborghini rips by. In fact, a smile touches his lips every single time a Huracán LP580-2 circles the racetrack, V-10 engine vibrating through the desert air. But it never causes a lag in his conversation.

As the longtime director of R&D at Lamborghini, Reggiani comes by multitasking naturally. A good thing, too, as the brand, owned by the VW Group, now has more models and upcoming projects than at any time in its 50-plus-year history. It may not be obvious, but Lamborghini is in the midst of a tech revolution.

The brand has always been hyper-masculine; ludicrous top speeds and even more ludicrous designs were the only things that mattered. But in the last five or so years, it...

Continue reading…

Related Posts Plugin for WordPress, Blogger...