Tuesday, December 15, 2015

The Next Wave of Online Travel Booking Is Here: Kayak Moves Beyond Schedule and Price

There's no reason for many people to use a travel agent for a simple roundtrip airline ticket, and very few travel agencies are interested in making those bookings. Brick and mortar agencies saw their commissions cut, and began instituting fees or such bookings. They were mostly put out of business by the online travel agencies like Expedia and Orbitz. Now, travel agencies mostly exist for specialized services such as managed business travel and high end trips.

Something was lost in the process. Some customers do need handholding, the kind they used to get from travel agents of varying quality.

We've taken one step back towards what we used to have today -- mass customization -- through Kayak's new data partnership with Route Happy.

Continue reading The Next Wave of Online Travel Booking Is Here: Kayak Moves Beyond Schedule and Price...

Related Posts Plugin for WordPress, Blogger...