Saturday, April 25, 2015

Why Apple is obsessed with gold: It's all about Asia


Apple’s CEO Tim Cook often promotes the company’s green initiatives and socially progressive policies, but if look at what the company is putting in front of consumers in recent months, the message isn’t touchy-feely and green — it’s razor-sharp and gold

It began with the gold iPhone 5S, continued with the gold iPad and has arguably reached its culmination in the gold MacBook.

There's a clear message here, and that message is luxury. But does that mean America has suddenly been swept back into the '80s, when gaudy layers of gold jewelry served as a symbol of opulence for the well-heeled and street hustler alike? Hardly Read more...

More about China, Iphone, Apple, Japan, and Design

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