Tuesday, February 24, 2015

Pebble Time raises $1 million on Kickstarter in just over half an hour

Pebble released its latest smartwatch, the Pebble Time, through a brand new Kickstarter campaign this morning. It's a return to the roots for the company, which famously got started on the back of one of the largest Kickstarter campaigns ever back in 2012.

Perhaps unsurprisingly, it took less than a half hour for Pebble to cross its goal on its new Kickstarter and reach the "funded" status. But when you look at the goal Pebble actually set (a mere $500,000) and how much it costs to actually get a new Pebble Time through the campaign, the numbers are far less impressive.

Early backers are able to get a Pebble Time for $159, a discount of $40 off of what the Time will cost at retail later this year. That means if each backer purchases...

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