Wednesday, September 5, 2012

Why Nokia stock plummeted after today’s event in New York

Why Nokia stock plummeted after today’s event in New York:

The leaks and rumours of Nokia’s use of the PureView technology in Windows Phone 8 created a lot of hype. Nokia’s leader in imaging, Damian Dinning, explained that “it is not the number of pixels but how you use them.” This is an excuse of no longer using the bulky 41-megapixel sensor that resizes the samples to 5 megapixels. Instead, they increased the aperture size to f/2.0 with a CMOS sensor and an LED.
Nokia boasts Optical Image Stablization (OIS) in this video.
But then take a look at the Verge’s video here. Nokia admits that the video was not taken by the Nokia Lumia 920- instead, the footage was from a DSLR (Watch 0:26). But the stills are supposedly taken with a Nokia Lumia 920 with OIS. What is still suspicious for me is that the images and video on from (1:00 to 1:20) are ridiculously well-lit. It looks far natural for a phone’s flash to be able to luminate. A single point hard-light flash absolutely cannot luminate the beautiful blonde so well. The lighting on her body and face probably came from the lighting ring that can be found on the video at 0:25 to 0:26.

You know what – I don’t even know what to believe anymore. Both the videos and photos could have been fake or at least staged unrealistically. The best solution to find out whether Nokia has betrayed you  is to test a PureView Windows Phone 8 device. Pick one up, take a few sample photos and email it to yourself to see it on a big screen.
Only when you test it yourself can you trust your judgement. Many investors like myself have lost confidence in Nokia. Nokia has not only fallen short in product expectations with the camera but they have also betrayed people’s trust by trying to mislead consumers into believing that their video was taken by the Nokia Lumia 920.

They have lost the trust of consumers and the products disappointed investors. The wireless charging port is cool but it won’t transform the consumers lifestyle. But consumers are still looking for Apps. The Windows Phone 8 platform only has 100k Apps while iOS and Android each have over 600k mobile Apps. Also, I’m not a big fan of the glossy backing. The matte finish on the Nokia Lumia 800 and Lumia 900 was perfect. Just like the iPhone 4S, something already excellent in design does not need to be changed but just built upon.
Closing at 2.38 (NYSE-$NOK), Nokia’s share value has dropped from 2.89 to 2.38. A 15.90% decrease. The drop is a bit too dramatic so I expect a small rebound tomorrow morning.
Well if Nokia faced a loss today, Motorola certainly won.

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