Tuesday, September 6, 2011

Toshiba Goes Up Against Eye-Fi, with Wi-Fi ‘FlashAir’ SD Card:

Hopefully Toshiba will put more effort into its Wi-Fi SD cards than it has into this press photo


It’s odd that it took so long, but four years after Eye-Fi launched its SD card with on-board Wi-Fi radio, somebody else has joined up the wireless memory card game.


That someone is Toshiba, and the card is called the FlashAir. Toshiba claims in its press release that the FlashAir is “the world’s first SDHC memory card with embedded wireless LAN functionality that is fully compliant with the SD Memory Card Standard,” something the good folks at Eye-Fi might take issue with.


The cards will come in one size initially — 8GB — and do something that the Eye’Fi cards don’t: two-way transfer. Not only can photos be sent to and from a server, they can also make peer-to-peer transfers. Yes, if you and a friend both have FlashAir cards in your cameras, then you will be able to send pictures to each other, no computer required.


The launch date isn’t until February 2012, which means the details still need to be written. We do know that the cards will require compatible cameras for P2P sharing, and that the cards will support 802.11n, WEP, TKIP, AES (WPA, WPA2) encryption and RAW, JPG and movie files, and that it will work at Class 6 speeds when used as a regular SD card.


But will the cards geotag images? And Will Toshiba manage to make its companion computer software as horrible and hard to use as the Eye-Fi equivalent? Only time will tell.


Toshiba to Launch FlashAir [Toshiba via PetaPixel]

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