Monday, May 22, 2017

How Anker is beating Apple and Samsung at their own accessory game

Steven Yang quit his job at Google in the summer of 2011 to build the products he felt the world needed: a line of reasonably priced accessories that would be better than the ones you could buy from Apple and other big-name brands. These accessories — batteries, cables, chargers — would solve our most persistent gadget problem by letting us stay powered on at all times. There were just a few problems: Yang knew nothing about starting a company, building consumer electronics, or selling products.

“I was a software engineer all my life at Google. I didn’t know anyone in the electronics manufacturing world,” Yang tells me over Skype from his office in Shenzhen, China. But he started the company regardless, thanks in no small part to his...

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