Monday, December 7, 2015

A series of predictions for LeBron James' lifetime Nike deal

Renowned comedic actor LeBron James has signed a lifetime deal with Nike this afternoon, an agreement that's being described as the largest commitment to a single athlete ever. It's not the first time an athlete's signed over their lifespan — David Beckham and Derrick Rose have similar deals with Adidas, and Allen Iverson has an agreement with Reebok — but it's the first such deal Nike has signed, and it's certainly the highest-profile such deal to date.

It's hard to imagine a better candidate for this kind of deal than LeBron. He's one of the greatest individual forces in the history of the sport; he's won multiple times at its highest level; he's survived and thrived on a personal redemption narrative that might culminate in his...

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