Amazon's Fire Phone is a showcase for the company's various services, but it's also being positioned as the best possible way to buy products and digital media from Amazon. Jeff Bezos just demoed a new technology called "Firefly" that's capable of recognizing both objects in the real world and content like music and TV shows. Bezos said Firefly can identify up to 100 million items in all. It's triggered by holding the same button that serves as a shortcut to the Fire Phone's camera.
During Bezos' on-stage demonstration, the Fire Phone almost identified household goods like a container of Nutella at near-instantaneous speeds. Firefly lets users easily keep track of anything and everything they've ever scanned and quickly buy those...
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